wordpress插件之PixelYourSite – Your smart PIXEL (TAG) Manager

PixelYourSite – Your smart PIXEL (TAG) Manager的作者是PixelYourSite,目前有100,000+个有效安装。已经Tested with 5.4.1版本的wordpress。
Description

Manage your Facebook Pixel or Google Analytics code with a single plugin and add ANY other script (Head & Footer feature). The Pinterest Tag can be implemented via free add-on.

PixelYourSite Global Events will automatically track important actions and send them to all your configured pixels (searches, form submit, comments, downloads).

You can fire your own events with zero coding.

WooCommerce and Easy Digital Downloads are fully supported, with Facebook Dynamic Ads pixel setup and Google Analytics Enhanced Ecommerce.

Take a look at this video to see the plugin in action:

NEW: Facebook Pixel server-side events for WooCommerce (Purchase and CompleteRegistration): Learn how to configure server-side events

TRACK EVERYTHING WITH A SINGLE PLUGIN:

The Facebook Pixel: one click install
Google Analytics: one click install
ANY script: add any other script with our flexible Head & Footer option
The Pinterest Tag: via free add-on
Google Ads (formerly AdWords) pro feature
Microsoft (BING) UET tag paid add-on

Want to learn about your Facebook Pixel? We’ve put toghether this help page

FANTASTIC WOOCOMMERCE INTEGRATION:

Facebook Pixe: every e-commerce related event is fired automatically. Conversion value is tracked for each event. All the events are Dynamic Product Ads ready (content_ids and content_type parameters always present).
Google Analytics: Enhanced Ecommerce implementation.
Head & Footer scripts: you can insert scripts on the WooCommerce “order-received” page.
Pinterest e-commerce events.

EASY DIGITAL DOWNLOADS INTEGRATION:

The EDD integration works just like the WooCommerce integration, with full Dynamic Product Ads Facebook Pixel Support, Google Analytics Enhanced Ecommerce, and Pinterest Tag e-commerce events.

TRACK IMPORTANT DATA WITH THE GLOBAL EVENTS:

The plugin will automatically fire the Global Events and send them to all active pixels. They will help you track your visitors’ activity, create Facebook Custom Audiences or Custom Conversions, Google Goals, Google Audiences, and Pinterest Audiences.

The GeneralEvent: fired on every page, it will send Facebook and Pinterest key data on how your users interact with your content. It’s parameters will track things like the page title, category, or ID. Super useful for targeted Custom Audiences.
The Search event: fired when your visitors use the search form, it will track the searched string. WooCommerce searches will be Dynamic Ads ready, sending the product’s ID to allow retargeting.
The Comment event: it will track comments.
The Download event: will be fired when a downloadable filled is clicked. You can configure what file types should fire this event.
The Form event: will be fired when a form is submitted

FIRE YOUR OWN EVENTS:

You can easily configure your own events and send them to all or just some of the networks (Facebook, Google, Pinterest).

You can fire standard or custom events using triggers like:

URL contains.
URL equals.
Delay event: fire after X seconds.

GDPR SUPPORT:

PixelYourSite works with 4 popular “cookie consent” plugins:

Cookiebot – link
GDPR Cookie Consent – link
Cookie Notice Plugin – link
Ginger EU Cookie Law – link

Additionally we offer filters that developers can use to create their own custom integrations. These filters can control the way each pixel works.

FACEBOOK FOR WOOCOMMERCE INTEGRATION:

You can use Facebook for WooCommerce plugin along with PixelYourSite. This will let you benefit from all our advanced pixel features and still have a Facebook page shop.

When Facebook for WooCommerce is detected, the plugin will offer you the option to use their ID logic for all the WooCommerce specific events. This will ensure product matching between your site and their Product Catalog.

More details in this dedicated article

OTHER USEFUL FEATURES:

Facebook Manual Advanced Matching.
Remove Facebook default events.
Google Analytics cross-domain measurement.
Google Analytics Enhanced Link Attribution.
Google Analytics Anonymize IPs.
Pinterest Enhanced Matching.

EVEN MORE FEATURES WITH THE PRO VERSION:

PixelYourSite Pro is used by thousands of businesses already and will offer you some extraordinary features.

Click here for a comparison between the free and pro versions

EVEN MORE GLOBAL EVENTS:

The ClickEvent: fired on every click and with useful parameters that will help you to identify what element was clicked (HTML links, buttons, images, etc). This event will be sent to all networks (Facebook, Google Analytics, Google Ads, Pinterest).
The WatchVideo event: fired when an embedded video is played, will let you identify the video name and will be send to all networks
The user registration event: fired when new user account is created on your website, will be sent to all networks
The AdSense event: fired when an AdSense ad is clicked, it lets you optimize your Facebook or Pinterest Ads for Google AdSense clicks, as well as creating Custom Audiences or Lookalikes.

EVEN MORE EVENTS’ TRIGGERS:

On top of the free triggers (URL equals and URL contains), the pro version will let you fire more complexe events:

Clicks on CSS Selector: you can target virtually any clicks, like buttons, images etc.
Mouse over CSS Selector
Page Scroll: you can fire an event when any or a particular page is scrolled down to a percent.

EVEN MORE FACEBOOK EVENTS PARAMETERS:

The pro version will track a vast amount of data for each event, like the traffic source, UTMs, your visitor’s browser’s time (hour, day, month).

These parameters can be used for Custom Audiences or Custom Conversions

EVEN MORE GOOGLE ANALYTICS FEATURES:

Support for Google Optimize (free A/B testing service by Google).

On top of the free version data, the pro version will track a number of useful Custom Dimensions.

Browser’s hour, day, and month. They are useful if you sell globally and what to know at what time your visitors take a particular action (their time, not your server’s or Google Analytics time).
Dynamic Remarketing vertical custom dimensions (Retail or Custom vertical). Useful if you want to configure dynamic remarketing via your Analytics account.

EVEN MORE HEAD & FOOTER OPTIONS:

The pro version Head & Footer lets you use dynamic values: [id], [title], [categories], [email], [first_name], [last_name].

For WooCommerce you’ll have some additional dynamic values: [order_number], [order_subtotal], [order_total], [currency].

EVEN MORE WOOCOMMERCE FEATURES:

Identify your most valuable customers with our Advanced Marketing Events. Useful to create Facebook Lookalikes or Google Similar Audiences.
CSV Export for Facebook Custom Audiences with Lifetime Value. Useful for Facebook LTV Lookalikes.
Super flexible events value configuration (include/exclude tax and shipping, use full price or a price percent for each event).
Track the Lifetime Value for your customers as Purchase event parameter.
Lots of extra parameters for the Facebook Purchase event. Useful to create advanced Custom Audiences. Check our comparison tables for details
Fire the Purchase event on transaction only.
Track WooCommerce affiliate buttons clicks.
Track WooCommerce PayPal Standard clicks.
Google Ads Dynamic Remarketing parameters

For more info on how the pro version can help you with your Facebook Pixel, visit this WooCommerce – Facebook Pixel page

GOOGLE ADS TAG (FORMER ADWORDS):

The Pro version will implement the Google Ads Tag with Dynamic Retargeting support for WooCommerce and Easy Digital Downloads.

Each Global event will be sent to Google Ads too, and you can configure Google Ads conversions.

Add conversion label to any WooCommerce or EDD event.

NOT ENOUGH? GET MORE WITH THE SUPER PACK:

With the Super Pack you get 5 extra add-ons:

Multiple pixels: add multiple Facebook pixels, Google Analytics, or Google Ads tags
Remove a pixel from a particular page
Dynamic parameters for events
WooCommerce custom “thank you pages”
AMP support

The super pack comes as a free bonus with our Advanced and Agency licenses.

DON’T MISS:

For more details about how PixelYourSite Pro can help your business, visit our website. Make sure you check our free versus pro comparison page

Learning Section: we’ve put together a number of articles with all sort of tips and tricks that will help you with your ads. Click here for our learning section

Video Tips: watch short videos showing how to do all sort of ads related things. Click here to watch the video tips

Documentation: learn how to use PixelYourSite free plugin. Click here for the HELP articles

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